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      • How Do You Identify a Big Idea? AlleyCorp’s Kevin Ryan Shares Tips
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      • Should You Add a Co-Founder?
      • Going Solo: Founding a Startup without a Co-Founder
      • 3 Topics to Discuss before Writing a Founders’ Agreement
      • Reasons to Write a Formal Founders’ Agreement
      • Key Terms to Include in a Founders’ Agreement
      • Co-Founder Equity Splits—Ways to Approach Allocations
      • Structuring Equity Splits to Mitigate Co-Founder Conflict
      • Layering Value—A Different Way of Dividing Founder Equity
    • Co-Founder Fit
      • Choosing a Co-Founder? How to Find the Right Person
      • Quick Tips for Finding Co-Founder Fit from Sunil Nagaraj
      • Searching for a Co-Founder? Lara O’Connor Hodgson on Why Perspective Matters More than Skills
      • Dinesh Moorjani on Finding the Right Co-Founder
    • Mental Health & Well-Being
      • Strategies for Optimizing Wellness & Productivity
      • Entrepreneurs, Stress & Depression
      • Entrepreneurs and Depression—Ways to Help Yourself or a Colleague Who Is Struggling
    • Founder-CEO Roles & Challenges
      • Saving the Planet from Your Smartphone: Sanchali Pal on Leading a Mission-Driven Startup
      • How to Mentally Prepare for a Difficult Conversation
      • Strengthening Your Team while Working Remotely
      • Staying Motivated through Disappointments & Failure
      • Mindfulness & Entrepreneurs: How Meditation Makes You a Better Leader
      • Managing the Pressures of Rapid Scaling
      • Sunil Nagaraj of Ubiquity Ventures on Co-Founder Compatibility
    • Managing Crisis—COVID-19
      • Resources For Business Owners
      • Joro’s CEO on Adapting Plans & Building Your Team While Working Remotely
      • How to Express Empathy While Working Remotely
    • Recruiting & Retention
      • Thinking about Firing Someone? CEOs Share Advice for Framing Your Decision
      • Want to Build a Strong Team? Spend More Time on Recruiting—Not Money
      • AlleyCorp’s Kevin Ryan on Traits of Great Business Leaders
      • How Hiring for Growth Mindsets Can Help Your Startup Scale
    • Board & Advisors
      • Ways to Improve Your Relationship with Your Board
      • How to Get More Value from Your Board
      • 5 Mistakes Founders Make with their Boards—and How to Avoid Them
    • Culture
      • How Culture Helped Careem’s CEO Scale a Startup into a Unicorn
      • How Mission Helps You Build the Best Team
    • Joining a Startup
      • How to Value Your Equity at an Early Stage Startup
  • Fundraising
    • Perspectives on Raising Venture Capital
      • Raising Money at an Early-Stage Startup? Tips from Joro’s CEO
      • What Qualities Do VCs Look for in Founders? Investor Nick Grouf Shares Insights
    • Fundraising & Pitching
      • 3 Hacks for Calculating How Much Your Startup Needs to Raise
      • How to Build a Great Pitch that Hooks Investors
      • Should You Bootstrap?
      • Navigating a Deal before You Sign a Term Sheet
      • Common Funding Mistakes when Scaling
      • What Qualities Do VCs Look for in Founders? Investor Nick Grouf Shares Insights
    • Fundraising Docs
      • Common Terms & Their Implications
  • Product
    • Customer-Problem Fit
      • Turn Your Idea into a Product Users Want: Identify the Right Problem
      • Customer Interviewing Techniques That Uncover Your Users’ Unmet Needs
  • Sales, Marketing & PR
    • Sales Fundamentals
      • What Founders Need to Understand about the Sales Process
    • B2B
      • Tips for Technical Hardware Startups Working with Enterprise Customers
    • B2C
      • Tinder’s Co-Founder Shares B2C Marketing Strategies
  • Scaling
    • How to Scale
      • 3 Consequences of Hypergrowth & How to Prepare
      • Tips for Scaling Startups from NOW Corp’s CEO
      • Why You Should Focus on Mission & Communication as You Scale
      • Scaling Your Startup? Focus More on People
      • 4 Scaling Myths That Could Impact Your Startup
Hear from Experts
  • Running a Hardware Startup: Hind Hobeika on Staying Motivated Through Failure & Cultural Isolation
  • Sunil Nagaraj on “Failing Well” & Investing in Early-Stage Deep-Tech Ventures
  • Dinesh Moorjani: Insights on the Founder’s Journey & Tips on Hiring a Co-Founder or Product Head for B2C Startups
  • Dinesh Moorjani Shares Tips on How Investors Evaluate Teams & Ideas, Navigating Growth, the Role of Your Board, and Pivoting

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Workshops
  • Fundraising
    • How Much Funding Do You Really Need to Raise?
      • Host Prep Guide | How Much Funding Do You Need to Raise?
      • How Much Funding Do You Need to Raise?
  • Pitching
    • How to Build a Great Pitch that Hooks Investors
      • How to Build a Great Pitch the Hooks Investors
      • Host Prep Guide | How to Build a Great Pitch the Hooks Investors
    • How to Convince Investors to Make the Leap
      • How to Convince Investors to Make the Leap
      • Host Prep Guide | How to Convince Investors to Make the Leap
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Sales, Marketing & PR

B2B

Tips for Technical Hardware Startups Working with Enterprise Customers

Rescale's co-founder and CEO Joris Poort shares valuable insights about the challenges and cycles for market testing and sales cycles unique to hardware startups.

9 min read

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