Successful CEOs must master the art of selling their ideas. But many founder-CEOs lack fundamental knowledge about the sales process. As a result, many startups make common mistakes, such as hiring a full sales force prematurely which can deplete cash flow. Experts share methods and tips that can help founders anticipate the sales learning curve, understand the sales process, and begin to create a sales strategy.

What Founders Need to Understand about the Sales Process

Every entrepreneur begins by selling an idea. But, often, founder-CEOs lack fundamental knowledge about the sales process that underlies selling products. In a focused interview, sales expert Lou Shipley defines fundamentals that all founder-CEOs should know and understand about the sales process.

8 min read